Best AI for Retail Business

Gorgias for retailers: an AI agent in an ecommerce helpdesk

A helpdesk built for ecommerce, with an AI agent priced per automated interaction. Focused on customers, not stock or suppliers.

Contents
  1. What Gorgias does
  2. Published evidence
  3. Strengths and limits
  4. Pricing
  5. Questions to ask Gorgias
  6. Sources
TypeEcommerce helpdesk with an AI agent
PricingPublished
Websitegorgias.com

Gorgias describes its AI Agent as built for ecommerce. It sits inside a helpdesk that integrates with Shopify and BigCommerce⁠1.

Best for: Online retailers with a steady volume of customer questions who want an AI agent inside an ecommerce helpdesk.

Not the right fit for: Retailers whose main back-office load is stock and suppliers rather than customer service.

What Gorgias does

The AI Agent provides round-the-clock support automation, product education and recommendations, proactive engagement, voice support and SMS messaging, alongside a unified helpdesk inbox⁠1.

Helpdesk plans run from Starter at $10 a month to Advanced at $750 a month on annual billing, with ticket allowances from 50 to 5,000 a month. The AI Agent costs $0.90 per automated interaction on an annual contract or $1.00 monthly, and $1.50 above the plan's allowance; each automated interaction also counts as a helpdesk ticket. The page's data also lists a second, higher set of plan prices, so buyers should confirm the current figures⁠2.

Published evidence

No case studies with named customers are published.

Strengths and limits

Strengths

  • Purpose-built for ecommerce customer service.
  • Usage-based AI pricing that rises and falls with volume.
  • SMS and voice support alongside the helpdesk inbox.

Limits

  • Each automated interaction also counts as a helpdesk ticket, and interactions above the allowance cost $1.50.
  • The pricing page’s data lists two different sets of plan prices, so prices should be confirmed.
  • Escalation and approval controls were not described on the pages we read.

Choose another option if: You want one system for customers, stock and suppliers (OpenLazarus), or your customer volume is low enough for a general assistant.

Pricing

Published (USD a month, annual or monthly): Starter $10; Basic $50 or $60; Pro $300 or $360; Advanced $750 or $900. AI Agent $0.90 (annual) or $1.00 (monthly) per automated interaction.

Questions to ask Gorgias

  • Which plan prices are current, and how many automated interactions are included?
  • What can the AI Agent do in Shopify without a person, such as cancellations or refunds?
  • How does it hand a conversation to a person, and what does the person see?

See how Gorgias compares with the other tools in the main guide.

Sources

  1. AI Agent. Gorgias. Accessed 8 Nov 2026.
  2. Gorgias pricing. Gorgias. Accessed 8 Nov 2026.